Hays Switzerland: Efficient recruiting with mamgo

"What inspires me about our cooperation with mamgo is the combination of service and high-performance technology: we always have competent sparring partners who help us to achieve the best results in our interests. The mamgo team makes the adjustments for us. The smart algorithms do the rest. It's always exciting to see how the results develop over the months and how invested our contact at mamgo is in the success of our campaign. The collaboration is simply fun!"

Oliver Valentin Stula

Marketing Manager

The company

Efficient recruiting through strategic online
job marketing

Hays invests in lasting partnerships for the success of people and companies. With over 50 years of experience and 10,000 employees in 33 countries, Hays is one of the world's leading recruitment consultancies. Through its size and diversity of assignments, the company brings unparalleled knowledge to support clients and partners with the innovation they need to make informed decisions in the dynamic world of work.

CHALLENGE

Minimize dependence on common job platforms

Hays Switzerland was faced with the challenge of making its recruiting budget more efficient and minimizing its dependence on conventional job platforms. The aim was to develop a flexible alternative to the traditional contingent/job board system and to introduce a performance-based advertisement system. The focus here was to be placed on actually generated applications and not just on the duration of the job advertisements.

Solution

First step -
CPA optimization

Through the strategic integration of mamgo, Hays Switzerland was able to reduce the average cost per application (CPA) by an impressive 50%. This initial success marked a significant milestone in the optimization of the recruiting process and enabled a more targeted use of the budget.

Second step -
Balance and fine-tuning

mamgo supports Hays Switzerland in fine-tuning the campaign on three key levels:

Better distribution of applications

mamgo ensures an optimal distribution of applications across all vacancies to ensure that each position is considered appropriately and that the recruitment process is efficient at all levels.

Further diversification of the job boards

Through the targeted connection of various job boards, mamgo ensures a broader reach and addresses potential candidates via different platforms in order to maximize the diversity and quality of applicants.

Better distribution of the budget over the course of the month

mamgo enables precise control of the budget allocation over the course of the month to avoid outliers. This ensures an even and controlled distribution of resources and maximizes the effectiveness of the recruiting campaign.

Advantages

Efficient and flexible recruiting

The strategic partnership with mamgo has enabled Hays Switzerland to realize numerous benefits that have led to a significant improvement in recruiting processes and cost efficiency.

Performance Driven Approach

Thanks to the targeted optimization by mamgo, Hays Switzerland was able to reduce the cost per application (CPA) by 50%, which means that the recruiting budget can be used more efficiently and resources can be deployed in a targeted manner.

Diversification of job boards

By using four to five times more job boards, Hays Switzerland reaches a broader and more diversified candidate base, attracting highly qualified talent from different sources and increasing candidate quality.

Flexible campaign management

With mamgo, recruiting becomes more flexible and efficient. Real-time data enables immediate adjustments and new job boards can be added quickly.

Continuous process optimization

The data-based analysis of mamgo continuously optimizes the recruiting processes at Hays Switzerland and promotes sustainable growth through regular evaluations.

Outlook for the future

Costs per qualified application

Hays Switzerland is consistently focusing on the progressive integration of mamgo into the existing HR system (ATS) in order to further refine the recruitment processes and continuously increase the quality of the candidates acquired. By deepening the connection between the two systems, Hays Switzerland aims not only to improve the cost per placement, but also to systematically optimize all aspects of the recruiting lifecycle. This integration allows Hays Switzerland to access comprehensive data and analytics that provide deeper insight into the effectiveness of various recruiting strategies.

The long-term goal is not only to reduce costs, but also to develop more sustainable and effective methods for identifying, approaching and placing talent. The partnership with mamgo not only underlines the current successes, but also highlights the clear focus on future innovations and continuous optimization in the entire recruiting process. Hays Switzerland is committed to flexibly adapting to the changing demands of the labor market and gaining a competitive advantage through innovative technologies such as mamgo. The close collaboration with mamgo is seen as a strategic move to ensure a sustainable and efficient recruitment approach in a constantly evolving world of work.

Efficient recruiting through strategic onlinejob marketing