Case Study

Bayern Innovativ

Find out here how Bayern Innovativ revolutionized its recruiting management through a close partnership with mamgo and successfully recruited 70 new employees within 12 months.
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Bayern Innovativ Recruiting Management

"Thanks to the strategic partnership with mamgo, Bayern Innovativ was able to recruit 70 highly qualified new employees within just 12 months."

Nadja Hahn
Personnel
The company

For an innovative Bavaria

Bayern Innovativ has been an integral part of Bavaria's innovation landscape since 1995. The company's mission is to promote knowledge management and drive innovation. Bayern Innovativ supports small and medium-sized companies in particular in implementing ideas faster and more successfully and securing long-term competitive advantages.
The challenge

Efficient personnel acquisition without high marketing costs

Bayern Innovativ was in a growth phase and faced the challenge of hiring up to 100 new employees within 12 months. The previous recruiting approach relied primarily on decentralized job advertisements, experience-based decisions and time-consuming job board management. To optimize the process, mamgo planned to integrate a flexible alternative: a performance-based advertisement system that focuses on applications actually generated and not just on the duration of the job advertisements. The aim was to reduce the costs per application and achieve a more even distribution across all job advertisements.
The solution

Effective collaboration for optimized recruiting

With the support of mamgo, Bayern Innovativ was able to successfully transform its recruiting process and make it significantly more efficient.
SETTING GOALS
At the beginning, Bayern Innovativ and mamgo defined clear goals, including the budget limit and the desired number of applications.
OPTIMIZATION OF THE RECRUITING PROCESS
mamgo took over the placement of the job advertisements on relevant job platforms. During the three-month test phase, numerous highly qualified applications were received, which mamgo forwarded directly to Bayern Innovativ's HR system. The integration took place without any additional IT effort and the process was seamlessly integrated into Bayern Innovativ's existing workflows.
RELIEVING THE INTERNAL RECRUITING TEAM
‍Thecollaboration allowed Bayern Innovativ's recruiting team to focus entirely on conducting interviews, selecting applicants and the onboarding process.
MORE EFFICIENCY - MORE QUALITY
‍mamgoreduced its dependence on large market players with the new tendering system and at the same time increased the reach of the job advertisements. In this way, the budget was used optimally and the quality of applications increased.
Results

Successful partnership

Thanks to the strategic cooperation between mamgo and Bayern Innovativ, excellent results were achieved in the area of recruiting.

70 successful new hires within one year

Thanks to the strategic partnership with mamgo, Bayern Innovativ was able to recruit 70 highly qualified new employees within just 12 months. This enabled the company to achieve its growth targets and further strengthen its innovative power.

Greater reach of job advertisements

Thanks to the efficient placement of job advertisements on relevant job platforms, a significantly larger number of potential applicants were reached. This led to a broader and more diversified applicant base that Bayern Innovativ previously did not have access to.

Improved application quality and quantity

The new performance-based system from mamgo not only ensured more applications, but also a higher quality of incoming applications. By targeting qualified candidates, the selection process was made more efficient and successful.

Optimized budget deployment through performance tenders

By focusing on actually generated applications instead of the duration of the job advertisements, Bayern Innovativ was able to significantly reduce its recruiting costs. This led to an optimal use of the budget and a better return on investment.

Growth through strategic partnership with mamgo

The collaboration with mamgo contributed significantly to the continuous growth of Bayern Innovativ. By optimizing the recruiting process, the company was able to advance its innovation projects faster and more effectively.

Efficient recruiting through mamgo takeover

Transferring the tendering process to mamgo relieved the internal recruiting team so that they could focus on interviews, selection and onboarding, making recruiting more efficient and forward-looking.
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